Recognising the importance of establishingpartnerships with the private sector in the emirate of Ajman, the Ajman Centerfor Social Responsibility (CSR), of the Ajman Chamber of Commerce and Industry(ACCI), signed a Memorandum of Understanding with the Fairmont Ajman Hotel to strengthen their joint efforts in the area of social responsibility. Representing TheCenter was H.E. Nasser Al-Dhafri, CEO of the Ajman CSR, as well as FrancisDesjardins, General Manager, Fairmont Ajman. The MoU aims to consolidatecooperation, frameworks and joint responsibilities between the two parties, to drive collaborationtowards comprehensive development in the variousfields of common interest and develop strategies that advance sustainabletourism initiatives in Ajman.
Al-Dhafri emphasised that the agreement comes as a product of theCenter's ongoing efforts to expand its strategic partnerships with the activeentities in Ajman’s local community, in line with their aspirations to promotea culture of social responsibility, pointingout thatcooperation with Fairmont Ajman builds on a basis of trust to achieve the bestresults in the near future. He added that promoting social responsibilitythrough partnerships with civil society institutions achieves sustainablenational development, ensures provision of a decent life for all, and enrichesthe moral system among everyone. "We willwork together to establish this concept as our contribution to creating aneffective social and developmental environment, that reflects the values and ethicalstandards we were raised on."